Solving problems, one word at a time.

 

Every product, brand, and company exists to solve a problem for people, but that isn't always clear to the end user. Having a story— and telling it well—is the difference between being another thing out there and being something memorable.

This is where I can help.

With a background in sales, linguistics, copywriting, and consumer behavior, I craft the right stories through understanding your brand, the landscape in which it lives, and the people or businesses in your prime audience.

I am available for copywriting, content creation, voice development, brand development, storytelling, audience segmentation, and primary research. 

My expertise spans across brands and audiences. Start-ups work with me when they're looking to identify their target audiences, establish their voices, and hone key messaging, while established brands trust that I can refine their message and craft content that is true to their voice and audience.

 

Alyssa has a natural talent for brand strategy and development. She is an asset to any team as she combines her academic background in applied linguistics with her intuition for design, tone, and consumer experience.
— Katie Dunn, Director of Strategy at Walden Hyde
Alyssa was great to work with. She brought a lot of creative ideas, was self-motivating, and took the time to understand what was needed. I hope we can work together again soon.
— Steve Odom, Founder & CEO at Gelato Recommendation Engine
I’ve hired Alyssa as a content and brand strategy consultant multiple times. She has a great amount of creativity and understanding of the target markets in the younger demographic my applications are usually targeting. She’s able to bring new ideas to the table as well as work with my feedback to custom tailor a message and in some cases messages which I can then use in A/B testing.
— Philip Crawford, Software Entrepreneur
Alyssa has one of the sharpest strategic minds I’ve ever had the pleasure of working with. Not only that, but her creativity, curiosity, compassion and insight into human behavior make her uniquely able to find game-changing ideas for businesses and brands, and then design smart and elegant ways to implement them. She understands both people and stories, and brings a dynamic enthusiasm and freshness to every project she takes on. Whenever I’m stuck on a strategy or communications problem and need a new perspective, Alyssa is the one I call.
— Erin Rufledt, Chief Inspiration Officer at Luminary Brand Lab