Solving problems, one word at a time.
Every product, brand, and company exists to solve a problem for people, but that isn't always clear to the end user. Having a story— and telling it well—is the difference between being another thing out there and being something memorable.
This is where I can help.
With a background in sales, linguistics, copywriting, and consumer behavior, I craft the right stories through understanding your brand, the landscape in which it lives, and the people or businesses in your prime audience.
I am available for copywriting, content creation, voice development, brand development, storytelling, audience segmentation, and primary research.
My expertise spans across brands and audiences. Start-ups work with me when they're looking to identify their target audiences, establish their voices, and hone key messaging, while established brands trust that I can refine their message and craft content that is true to their voice and audience.