Alyssa is a writer, strategist, researcher, and creative thinker who holds a Masters in Applied English Linguistics from the University of Madison-Wisconsin and a BA in English from Colby College.
She develops content and strategy that is clear, approachable and focused on set objectives. She is particularly versed in how consumer behavior is swayed by language in the digital realm. Specialty in translating what people say into what it means for the brand... and what direction should be taken.
Roles across varied industries—companion animal health, human healthcare, outdoor industries and cycling—have shaped her experience in, and fascination with, observing the human experience. Alyssa brings this background and perspective to every project as a way to understand what motivates people to listen, love brands and purchase.
Some of her best ideas come from time spent on a bike, adventuring outside, or running around with her husband, daughter and rescued dogs.
Freelance work for direct to consumer and business to business includes: